The average cigarette craving lasts just FIVE MINUTES! Five minutes may seem like an eternity during a craving, so don’t simply wait for the craving to be over. Divert your attention by doing something enjoyable! If you are looking to cut back on cigarette use - or quit altogether - distraction can be an effective method to make it through nicotine cravings. There are many ways to distract yourself from having a cigarette; here are some ideas to get started. . . .