It’s Finally Happening: Corporate Tobacco Owning Up To Their BS!!!

Just before the end of November, tobacco companies finally started putting out their corrective statements. Senior US District Court of D.C. Judge Gladys Kessler ruled that the corporate tobacco companies Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA were to start publishing accurate statements on the dangers of smoking cigarettes as well as the harmful effects nicotine has on the brain back in 2006. After more than 11 years of intentional stalling, a federal judge signed an order requiring the companies to start publishing these statements. Although the ads are just a boring black text on top of a white background with a fairly non-compelling voice over, the ads are to run on 3 major networks (NBC, CBS, and ABC) for the next year and will be costing the companies an estimated $30mil according to the Associated Press.

 

Here is one of the 5 ads that have started airing on tv: 

Uploaded by American Lung Association on 2017-11-30.

 

The ads are quite clear and concise with none reaching beyond a minute and bullet points that have accurate [and yet unbelievable] statistics, harmful effects, and explain malicious practices. Below are a few examples of word for word content:

 

Manipulation of Cigarette Design and Composition to Ensure Optimum Nicotine Delivery

A Federal Court has ordered Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA to make this statement about designing cigarettes to enhance the delivery of nicotine.

  • Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA intentionally designed cigarettes to make them more addictive.

  • Cigarette companies control the impact and delivery of nicotine in many ways, including designing filters and selecting cigarette paper to maximize the ingestion of nicotine, adding ammonia to make the cigarette taste less harsh, and controlling the physical and chemical make-up of the tobacco blend.

  • When you smoke, the nicotine actually changes the brain – that’s why quitting is so hard.


 

Adverse Health Effects of Exposure to Secondhand Smoke

A Federal Court has ordered Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA to make this statement about the health effects of secondhand smoke.

  • Second hand smoke kills over 38,000 Americans each year.

  • Secondhand smoke causes lung cancer and coronary heart disease in adults who do not smoke.

  • Children exposed to secondhand smoke are at an increased risk for sudden infant death syndrome (SIDS), acute respiratory infections, ear problems, severe asthma, and reduced lung function.

  • There is no safe level of exposure to secondhand smoke.

 

You can view the rest here courtesy of tobaccofreekids.org
 


This comes after St. Paul city council voted 6-1 on the first of last month to restrict the sale of menthol cigarettes and all flavored tobacco to adult specific tobacco stores (following the Minneapolis ban in August) and 4-3 in liquor stores. This undoubtedly has been a very successful year in terms of forcing these crooked companies to be held accountable for their undeniably gross actions. Although there's definitely is more work that needs to be done, it is safe to say that we've come a long way in caring for the health of our marginalized loved ones.