Shift MN envisions LGBTQ communities where everyone has equitable access to resources that cultivate sustainable wellness practices. We advocate for healthier LGBTQ communities through outreach, education, social media and policy. Shift MN is a program of JustUs Health and is funded by a Tobacco-Free Communities grant from the Minnesota Department of Health.
2019 Pride Month is here! come say hi to us.
Let’s talk about JUUL ad targeting
Lately, there’s been a lot of talk about whether or not JUUL intentionally marketed to youth. We’re pretty sure they have and we think you might agree after you see this VOX video. It provides one of the best overall explanations we’ve seen of how JUUL looked at every tactic in Big Tobacco’s playbook and used it to hook a new generation of kids and young adults on nicotine. Oh yeah, and now Altria (owner of Phillip Morris) has a 35% stake in Juul. Funny how profit always trumps our health when it comes to big corporations.
Our friends down the street - the Association of Non-Smokers Minnesota - have been working on a new campaign to highlight how Corporate Tobacco targets our communities with cheap tobacco. Did you know that Tobacco companies spent $7.7 BILLION in 2016 to reduce the price of cigarettes and smokeless tobacco for consumers. That is nearly $900,000 every hour!
In particular, tobacco coupons and discounts make it more likely that young people will become addicted to tobacco and less likely current smokers will be able to quit. Young and low income smokers are more likely to use tobacco coupons or promotions.